Thank you for your interest in this Davis+Gilbert in-person session. Our online registration page is now closed.
If you would like to register: Please reach out to events@dglaw.com for further assistance, and we will do our best to accommodate your request.
Welcome to the New Era of Influencer Marketing
Davis+Gilbert attorneys will provide tactical steps to reap rewards and avoid unique risks amidst recent FTC influencer marketing updates.
By Davis+Gilbert LLP
Date and time
Wednesday, September 13, 2023 · 6:30 - 7:30pm EDT
Location
1675 Broadway
1675 Broadway New York, NY 10019
Agenda
6:00 PM
Arrival and Registration
You may arrive as early as 6:00 pm ET to the Davis+Gilbert office at 1675 Broadway. Enjoy a few minutes of social mingling and complimentary light bites and beverages before the presentation begins.
6:30 PM - 7:30 PM
Presentation
Allison Fitzpatrick
Paavana Kumar
7:30 PM
Networking + Reception
After the presentation, enjoy time to mingle with our Davis+Gilbert attorneys and your fellow attendees.
About this event
** Online registration for this event is now closed. If you are interested in registering, please email events@dglaw.com for assistance. **
ABOUT THIS SESSION
It's a wide digital world filled with an array of opportunities and potential pitfalls. Influencer marketing poses many unique risks and rewards, and its deployment — ranging from celebrity endorsements to the use of micro-influencers on TikTok — in advertising and marketing campaigns isn't going anywhere anytime soon.
To guide both marketers and influencers through the ever-evolving landscape, the FTC has announced its newly revised (and long-awaited) Endorsement Guides — including updated guidance on the use of endorsements and testimonials reflecting public comments received since the FTC first published its proposed updates in 2022.
This session will cover the new guides and delve into several key shifts in guidance, including:
Shortcomings in relying on a platform's built-in disclosure tool to satisfy endorsement requirements
The FTC's definition of an "endorsement" (i.e. Virtual influencers, tags and fictionalized social media reviews)
New perspectives on child-directed advertising and deceptive review practices
And many more takeaways and actionable steps to ensure continued compliance
Frequently asked questions
Can I join this session remotely?
This session is IN-PERSON ONLY. If you cannot attend in-person, please email us at events@dglaw.com to inquire about other options.
Who should attend this session?
While we welcome all attendees, the content of this session will be of utmost interest to senior management, in-house counsel and business affairs professionals.
Will I receive a copy of the presentation?
Yes, all attendees will receive a custom handout featuring the presentation, key pieces of thought leadership, speaker bios and other Davis+Gilbert highlights.
Who do I contact with questions?
Connect with us at events@dglaw.com. We'll be happy to assist and answer any questions about the event.
